AS other local clubs battle to attain self-sustenance and develop alternative revenue streams, Zifa Southern Region Division One side Talen Vision have vowed to “feed the nation”.
Talen Vision have become the latest player to enter the milling industry with the launch of their own brand of mealie-meal.
This development is a result of the club’s establishment of Talen Vision Foods under which the mealie-meal is being manufactured.
Talen Vision Foods embarked on a trial run last year in November, but were forced to halt operations due to the scarcity of maize at that time.
“We had a trial run at the end of last year but the scarcity of maize greatly affected us. As a result, we began full production two weeks ago after acquiring 70 tonnes of maize. At the moment, the venture is producing 10kg pockets but we will gradually expand our operations,” said Talen Vision general manager Juma Phiri.
The ambitious project by the equally ambitious club is targeting the penetration of the national market hence their motto ‘We feed the nation’ and has been spurred by a desire to be independent of their parent sponsor Trukumb Mining Limited and eventually fund itself.
“As a club we have always dreamt of not being too dependent on our parent sponsor. The milling venture is one of the many ways of trying to have a self-supporting club,” added Phiri.
Since launching the new product two weeks ago, the club says it has received a favourable response from the local market and they will embark on extensive marketing of the product to build a name for themselves and claim a sizable stake in the national market.
Mid last year, the club ventured into construction and engineering services.
The Talen Vision Construction and Engineering department is into brick moulding and steel fabrication, and they produce standard bricks, blocks, wheelbarrows, window frames and scaffolds among other things.
Their main target market is the Filabusi mining community in Insiza district.
Talen Vision projects manager Mishon Tsabalaka said this venture was the brainchild of club president Khumbulani Nkomo.
Many Premier Soccer League clubs risk bankruptcy because of the short-term prospect of playing games in empty stadiums coupled with the long-term struggle to retain and find sponsors.
Big teams like Highlanders and Caps United are finding the going tough after their sponsors NetOne decided to cut ties with the two clubs in March last year.