THE sale of meals at their clubhouse kitchen, is greatly complementing Highlanders’ crowdfunding exercise meant to raise R30 million (about US$2 million)as part of efforts to help the country’s oldest football club clear a crippling debt that has been weighing down heavily on the institution.
Of late, Bosso die-hards and neutrals have been regular visitors to the clubhouse where the cheapest lunch meal goes for US$1.
“We are happy that we have been slowly opening up activities that bring income to the club. The kitchen at the clubhouse has been functional for sometime. The idea is to complement the crowdfunding initiative and, in that regard, we have a big picture of fully opening up the facility so that we realise more revenue,” said Bosso media and communications officer Ronald Moyo.
The bold crowdfunding initiative is the brainchild of the chairman of the Bosso South Africa Chapter Members, Nodumo Nyathi, one of the club’s most passionate fans who hopes to tap into the pockets of one million supporters of the club with each donating R30 to the cause.
Bosso fans’ campaign to clear the club’s legacy debt raised $300 000 in June which they released to the club.
The same initiative raised $100 000 in May and the money was used to pay former players the club owed.
Before the release of funds in May and June, Bosso’s debt stood at $862 868.
Meanwhile, Bosso have continued to keep their fans captivated on social media by holding the final leg of the Kasi Pride Battle which started a fortnight ago.
Bosso fans on Twitter were presented with an opportunity to once again vote for the Bulawayo suburb they feel has the most passionate Amahlolanyama supporters.
The champion was expected to be crowned on Wednesday.
Moyo said the Kasi Pride Battle was the club’s way of appealing to the fans and bringing them closer as a reminder that they were vital stakeholders.
“It is a fan engagement initiative meant to bring fans closer to their club. We want to remind them that they are key stakeholders of the club at the same time creating a virtual Highlanders community. It is one of many initiatives we want to roll out to cement our digital footprint,’’ Moyo said.
The first round of voting took place between May and June which saw some of the suburbs fall by the wayside. Bosso partnered with Arenel, which will see the Highlanders fans win various prizes from the diversified food processing company.
“We had the first round of polls and the second round has since been sponsored by our partners Arenel. We have been giving away some Arenel products as a way of profiling our partnership,” said Moyo.
Some of the suburbs that made it to the second round include Cowdray Park, Hillside, Luveve, Mzilikazi, Magwegwe, Makokoba, Entumbane, Waterford, Gwabalanda and Bellevue.
Moyo said apart from interacting with fans, the Kasi Pride Battle afforded the club an opportunity to profile the brands of its sponsors and partners.
“Besides being fan engagement spaces where we hear our fans, share ideas, give updates, solicit for their input and create continuous conversations, our e-media spaces are also tools for brand and product profiling for our sponsors and partners’ brands, products and services,’’ he said.