After a year of launching his clothing line, United Kingdom-based fashionista Tinashe Goredema who is the founder of Evolution (EV) brand is happy that his product is finally penetrating the Zimbabwean market.
EV clothing line has received so much love locally such that it even charmed Harare-based business tycoon Philip Chiyangwa as he has vouched to be the brand ambassador of EV, despite him having his own personal cloth label.
As if that is not enough, Bulawayo’s multi-award winning songstress Novuyo Seagirl has also joined the likes of Ex-Q, Shinsoman, Ngoni Kambarami and Lady B in endorsing the brand.
Seagirl is the first Bulawayo artiste to receive the endorsement deal, with more local artistes set to get the privilege as said by Goredema, also known as Taz.
“I am happy that the brand (EV) is finally getting appreciation in Zimbabwe and elders like Philip Chiyangwa are also endorsing it. When I approached him to be the brand ambassador of the clothing line he welcomed the initiative with open arms.
“We are eyeing to have more local celebrities to be part of the brand. We have managed to get Novuyo Seagirl on the ship because musically she is the brand we can reckon with as EV,” said Taz from his base in the UK in a telephone interview.
Taz revealed that as big as it is today, EV brand was inspired by his friends who always printed t-shirts at his shop which inspired him to make profit out of it.
“EV is becoming big here (in UK) but the brand started as a joke. My friends used to bother asking me to print t-shirts for them back in 2015, slowly people came in numbers and last year I decided to make money out of it because that’s the hustle,” said Taz.
EV clothing line is a massive label in the United Kingdom and most Hip-Hop artistes appreciate the label’s craft which comprises t-shirts, caps, jumpers and tracksuits.
British radio wheel spinner and MTV’s Pimp My Ride host Tim Westwood is on the frontline in endorsing the brand internationally.
In the interim, Taz revealed that next year the brand would be launched in South Africa. In a bid to spread the initiative in Africa, EV branded shoes and deodorants would also be launched.