SOUTH Africa-based hip-hop and RnB producer Malcom Ncube, otherwise known as DJ Radix, has officially secured a deal with one of the world’s giant music distribution companies, Sony Music Africa.
The Beitbridge-born beat master signed the deal early this year and his latest single titled Black Jacks featuring rap bully Makwa and L-Tech was released on the first week of May under the stable.
The beat-maker who has produced for South Africa’s finest hip-hop artistes like Stillo Magolide, No Sleep hit-maker Reason, among others revealed that hard work had landed him a deal with Sony Music.
“It’s hard for an artiste to make a name in South Africa, your creativity, uniqueness and hard work must speak for you as there is a lot of talent out there. For me to clinch a deal with a big company like Sony I believe it is because of hard work and determination towards my work,” said Radix.
With his latest single doing well so far considering the downloads and streams it has attracted on different music sites, Radix revealed that he would be making a follow-up of the single by shooting a musical video for it.
An album will then follow.
On the Zim hip-hop scene, Radix acknowledged the growth and appreciation of the hip-hop culture and revealed that Zimbabwean rappers had a chance to shine and compete on the African rap scene.
“Zim artistes are putting in work and the production is solid, people have started to appreciate hip-hop unlike before where it was either Urban Grooves or Zim Dancehall but now the hip-hop culture is growing which is a good thing.
“I am looking forward to working with a number of local artistes such as Denim Woods and Union 5 because their future is bright and as a brand I want to work with people who are worth and ready to be one of Africa’s finest,” said Radix.