THEY might have struggled last season and barely survived relegation from the Castle Lager Premier Soccer League but Bulawayo Chiefs continue to set the trends on the local football scene.
From being the only local football team to have a verified Twitter account with over 32 000 followers on that platform, Bulawayo Chiefs have not stopped to be innovative.
After successfully setting up an online store, the local Premiership Twitter Kings have revealed that injured footballers and general members of the public will also be able to buy medical sundries from their recently established “Ninja Repair Garage”.
The club’s media officer Thulani “Javas” Sibanda, said the “Ninja Repair Garage” was their store’s medical corner that would see people purchase medical sundries that include ankle supports, bandages, sprays and medic kits among other things.
He added: “At the medical corner we will have one in-house qualified sports medic that will advise injured people on what they need to keep them safe.”
From the store, supporters and sympathisers of Bulawayo Chiefs can now order the club’s apparel online.
Available for the local market are replica shirts priced at $2 500, travel golf T-shirts which are going for $1 875, branded golf T-shirts with a price tag of $1 250 and T-shirts with catchy inscriptions such as “Anjalo Ama Sports”, “Ebhoreni Akula John Cena” that have been promoted by the club on Twitter and cost $1 000.
For the diaspora market, those based outside the country can purchase the club’s replica shirts at US$30.
“The online store is up and running and our clients can pay using various payment methods such as EcoCash, OneMoney and card payments. We use local couriers to send across the country, subject to company delivery times and policy,’’ Sibanda said.
Looking at the popularity of the club, if that could translate to purchases on the online store, Chiefs could earn much-needed revenue.