AFTER being shelved last year, the Carling Black Label Cup makes a return this year amid revelations that the tie that will feature Kaizer Chiefs and Orlando Pirates would be played on 31 July at FNB Stadium.
In 2011 Carling Black Label partnered with Kaizer Chiefs, Orlando Pirates and Stadium Management to create a unique fan-focused football fixture.
The brand announced the return of the Carling Black Label Cup, following the cancellation of the 2020 Cup during the planning phase due to the Covid-19 global outbreak.
In a statement Carling Black Label brand director, Arné Rust said: “As with each Carling Black Label Cup, we will be putting the power in the very capable hands of Champion fans. Supporters of Kaizer Chiefs and Orlando Pirates will select their starting line-up as well as new AND exciting game-changers which will certainly amplify their matchday experience. What will really set this year’s Cup apart from previous years is that fans will have access to all the game-changers, giving fans even more power and control of the game,” said Rust.
“In addition to selecting the starting line-ups, fans can select the formation they would like the team to play in, their preferred captain, penalty takers, substitutes as well as the man of the match. To further elevate the fan experience, champion fans will now have access to player performance statistics, rich data and insights on the two teams, made available on the Carling Black Label Cup website. With this kind of knowledge, the brand believes fans will make more informed decisions when selecting their preferred matchday squads essentially empowering every one of them to ‘Be the Coach’”, added Rust.
As with previous years, two lucky fans, representing Kaizer Chiefs and Orlando Pirates respectively, will have an opportunity to become the champion coach.
The Carling Black Label Cup boasts of eight sold-out clashes between the Soweto Giants with 11 years of giving champion fans control over the game. Orlando Pirates have clinched the cup five times — 2011, 2012, 2014, 2015 and 2019; while Kaizer Chiefs were victorious in 2013, 2016 and 2017.